American Express - The Big Small Takeover.
Motion Design / Animation.
Animation for a series of bespoke video projections across shopfronts in the UK, as part of an American Express campaign transforming independent stores into large-scale animated canvases.
I developed motion content tailored to each location, focusing on timing, composition, and how the visuals would interact with the physical environment.
Credits:
Client: American Express UK
Agency: Dentsu Creative
Executive Creative Director - Sue Higgs
Creative Directors - Sarah Watson, Nick O'Brien, Tom Smith, Darren Urquhart
Producer - Louise Bent
Design - Lydia Oldham
Animation - Harry Prentos
Production Company - Rapport
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