DC_XmasCracker_02

Artificial Intell-a-Joke D25.

3D Design / Animation.

For Dentsu Creative's Christmas Card, the creative teams wanted to find out if AI can be funny. Working with the DC Design team, developed, designed and animated the D25 Christmas Cracker.

Apart from the assets created for the website joke generator, we created a series of promotional assets, from Voice Assistant AI films to teaser visuals and social videos.

DC_Cracker_GOLD_DesignWeek_1x1

The Team:

Executive Creative Director - Sue Higgs
Creative Directors - Sarah Watson, Nick O'Brien
Creatives - Beck Dunn, Freddie Mickshik
Design Director - Alex Fairman
Design - Harry Prentos, Fabrizio Festa, Jo Miller, Chris Holiday, Lydia Oldham
3D & Motion - Harry Prentos
Producer - Elaine Coyle
Technical Director - Paul Martin

Awards:


DW-Logo-H3-002-copy
DC_Teaser_03_Logo-Cracker_9x16
DC_Cracker_Macro01_9x16
DC_Cracker_Macro02_9x16
DC_Cracker_LaunchTeaser01_9x16
DC_Cracker_LaunchTeaser02_9x16
DC_Cracker_LaunchTeaser04_9x16

The Case Study Film.

Edited by Neil Drummond

Development.

Design & Motion creative development designs.

cracker_fields_01
DC_Cracker_V2-2
DC_Cracker_baubles_01
DC_Cracker_SnowGlobe_01-1
Candy_02
DC_Cracker_04
XmasCracker_01
DC_Cracker_Present_01
DC_Cracker_Sprouts_01
DC_Cracker_07
XmasCracker_02
DC_Cracker_05
DC_Cracker_KineticType_01
DC_Cracker_06
cracker_inflation
DC_Cracker_FrozenLights_01
DC_Cracker_V1
cracker_build

The Final States.

Final design of the different cracker states.

DC_XmasCracker_10
DC_XmasCracker_01
DC_XmasCracker_06
DC_XmasCracker_07
DC_XmasCracker_04
DC_XmasCracker_09
DC_XmasCracker_08
DC_XmasCracker_05
DC_XmasCracker_02-1
DC_XmasCracker_03

AI Voice Assistant Films.

A series of teaser films was created to promote the Christmas Card.

© Copyright of Dentsu Creative

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