Footprint Features - Brand Ident.
Creative Direction / Brand Identity / Motion.
Footprint Features is a film production company producing character-driven feature films. I worked directly with the team to define and create a new on-screen brand ident to sit in front of their films.
The challenge was to develop something that felt cinematic, distinctive, and flexible, able to work across a range of genres while establishing a consistent identity for the studio. I led the creative direction, shaping the concept, visual language, and motion to ensure the ident felt considered and aligned with the tone of their work.
The result is a refined brand moment that introduces each film, helping establish a recognisable studio presence across its releases.
Still from the old intro sequence.
Creative Development.
The starting point was to define a visual direction that felt cinematic and timeless, while remaining flexible across different types of films.
Early exploration focused on tone, pacing, and atmosphere—drawing from a range of references to establish a direction that felt distinctive but restrained. From there, I developed a series of concepts before refining the final ident into a simple, considered brand moment.
© Footprint Features
Hero Ident.
The final ident establishes a cinematic brand moment for Footprint Features, introducing each film with a sense of atmosphere and restraint.
A subtle light source, referencing both the sun and traditional projection, anchors the sequence, while refined typography brings a contemporary edge to the mark.
“Harry was simply outstanding. I couldn’t recommend him highly enough.
No matter the job, I have full confidence you’ll get what you need and more.”
Mac Hendrickson, Footprint Features
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