National Highways - Lend a paw, bin your litter.
Animation Direction.
“Lend a Paw, Bin Your Litter” is a campaign for National Highways raising awareness of the impact of roadside litter on wildlife. Working with FCB London, I led the animation direction across two 30-second films, bringing the campaign characters into narrative-driven, character-led stories.
Starting from early scripts and print assets, I developed storyboards and directed a team of animators to shape the narrative, pacing, and performance of each film. The work focused on translating the static campaign into engaging stories, with characters including Barb the hedgehog, voiced by Diane Morgan.
Client: National Highways
Ad Agency: FCB London
Design Agency: King Henry Studios
CGI & Retouching: Charlie Townsend, Dan Jackson
Animation Direction: Harry Prentos
Animation: Natalie Gegan, Ed Christie, Kooch Chung, James Lashmar
Development.
The Films.
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