loveholidays - At Your Fingertips.
Animation Direction / Art Direction.
“Holidays At Your Fingertips” is a campaign for loveholidays centred around the ease and flexibility of building a holiday. I led the animation direction across a series of films, working with a team of animators to bring the campaign to life alongside the wider print rollout.
The work combined collage-based environments with live-action hands, compositing stock imagery in 3D space to create playful, interactive scenes. I directed the live-action shoot and oversaw how the elements came together, focusing on timing, composition, and how the hands interacted with each environment to communicate the idea clearly.
Client: loveholidays
Ad Agency: The Liberty Guild
Design Agency: King Henry Studios
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