Outernet Global - Creative Development.
Creative Development / Brand Expression.
Outernet is a large-scale digital entertainment platform built around one of the world’s most advanced immersive screen environments. Working closely with the Creative Director, I contributed to the early-stage development of the brand, exploring how it could be expressed across a four-storey, 360° digital canvas.
The work focused on developing visual concepts and real-time prototypes that demonstrated how the identity could exist within the space, using Unreal Engine to test and communicate ideas at scale. These explorations were used to help shape and present creative direction internally, working in parallel with brand development led by external agency DBLG.
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