Parry Classical - Rebrand & Art Direction.
Creative Direction / Brand Identity / Art Direction.
Parry Classical is a legacy production music label within the BMG catalogue, known for its catalogue of reworked classical compositions. I led a complete rebrand of the label, redefining its positioning and developing a new visual language to support a contemporary catalogue of releases.
The challenge was to balance the brand's heritage with a more modern, design-led direction, creating a system that could feel consistent while remaining flexible across a wide range of albums. I defined the creative direction and built a visual framework across typography, layout, and art direction.
The identity was redesigned to feel more contemporary while retaining continuity with the original mark.
The logomark draws from the structure of an orchestra, arranged around a central focal point, reflecting the role of the conductor.
The colour palette is derived from the tonal range of orchestral instruments, forming a flexible system that extends across album artwork.
Before / After
Album Art Direction.
Composer Illustrations by Rowan Tallant.
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