Parry Classical.
Art Direction / Design .
Rebranding and art direction for 'Parry Classical', a BMG Production Music label.
The Parry Music Library was originally founded in Toronto, Canada in 1974. Its catalogue features re-works of original classical pieces.
Redesigning the logo and identity of the label in order to give it a more modern, elegant and fresh approach, while staying reminiscent of the previous version.
The logomark is inspired by the seating arrangement of an orchestra, around the conductor.
While the colour palette for the logo, as well as the album art direction, is drawn from the different colours of the instruments and the ones complementing them.
Before / After
Album Art Direction.
Composer Illustrations by Rowan Tallant.
