Shakudo.
Motion Design.
Motion language development for 'Shakudo', Dentsu Creative's creative scale to measure effectiveness, impact and creativity across the network's work.
And concept development for the award statue, which brings DC's four superpowers together. Boundless Creativity, Radical Collaboration, Intelligent Scale, and Obsessive Craft are represented by the four Japanese mythological creatures, the Kitsune, the Ryujin Dragon, the Orizurn Crane and the Kohaju Koi.
Agency: Dentsu Creative
© Copyright of Dentsu Creative
