Cow & Gate - Here comes happy.
3D Art Direction / Motion.
“Here Comes Happy” is Cow & Gate’s first major campaign in six years, built around the idea that a hungry baby’s world becomes vibrant and energetic at the moment of feeding. Working alongside the Creative and Design Director, I developed the 3D visual language for the campaign’s typography, defining materials, textures, and lighting to give it a tactile, playful quality.
The work began with static outputs for print, focusing on how the type could feel soft, expressive, and consistent across formats. I then explored how the system could extend into motion, using animation to enhance the character and behaviour of the typography.
Ad Agency: BETC London
Design Agency: King Henry Studios
Design: Alex Fairman
3D Art Direction & Motion: Harry Prentos
Creative development exploring the 3D typographic system.
The visual language developed through these explorations helped inform the direction of the TV campaign, later produced by Electric Studios.
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