Oreo - XBox.
Design & Motion.
Oreo and Xbox partnered on a series of playful, social-first activations spanning multiple touchpoints. I developed a 3D logo lockup for “The Oreo Big Dunk” and created a range of motion assets supporting the wider collaboration across digital and social.
The work focused on translating the campaign’s tone into tactile, characterful visuals, using scale, materials, and animation to bring different moments of the collaboration to life.
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