Gleam Manifesto.
Motion Design.
Gleam Futures, Dentsu Creative's talent management and influencer marketing practice, launched a nationwide campaign against the use of beauty filters - AI-powered editing tools designed to secretly alter your true appearance on social media - as part of the agency's wider pioneering efforts to create a safer, healthier and more positive social culture.
As part of the Bold Influence campaign, we animated the manifesto creating various assets for social media and DOOH.
Read more about the campaign here.
The Manifesto.
Credits:
ECD - Sue Higgs
CD - Sarah Watson, Nick O'Brien
Design Director - Jo Miller
Senior Motion Designer - Harry Prentos
Artwork - Chris Holiday
Senior Digital Designer - Jenny Welsh
Senior Project Manager - Katie Morrell
Senior Producer - Lou Bent
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