Sainsbury's - Good To Know.
Animation Direction.
“Good To Know” is a Sainsbury’s campaign built around bold, characterful illustration. I led the animation direction, working with a team of animators to translate the static visuals into motion across a series of campaign assets.
The work focused on defining how the illustrations behave in motion—establishing timing, pacing, and interaction to retain their character while ensuring consistency across formats.
Client: Sainsbury's
Ad Agency: New Commercial Arts
Design Agency: King Henry Studios
Design & Illustration: Danny Tomkins
Animation & Direction: Harry Prentos
Animation & Editing: Natalie Gegan, Paula Frank, Ed Christie, Andrew Jennings
© Copyright of King Henry Studios
Copyright © 2026 Sorrypanther Ltd.
All rights reserved, unless otherwise noted.