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Specsavers - Time for an eye test.

3D Design / Motion.

3D design and animation for the Specsavers campaign, creating typographic assets to highlight different symptoms of presbyopia across TV and print.

The typography was designed to exaggerate the visual effects of presbyopia in a playful, on-brand way, staying true to Specsavers’ tone of voice. The work explored how these distortions could translate across both static and motion, using animation to amplify the effects while maintaining clarity and visual impact.

Client / Agency: Specsavers
Design Agency: King Henry Studios
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TV Ad.

Production Company: Armoury
Director: Mr Yankey

Creative development.
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© Copyright of King Henry Studios
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