BMGPM 2.0 - Platform Launch Campaign.
Creative Direction / Campaign Development.
BMG Production Music launched a new global platform designed to improve how creatives discover and work with music. I led the creative development of the launch campaign, defining how the platform was introduced visually across digital and promotional touchpoints.
Working alongside internal teams and external partners responsible for the platform build, my role focused on translating the product into a clear and compelling visual narrative. This involved shaping the campaign direction, developing the motion and design language, and delivering a cohesive set of assets for launch.
The result was a consistent visual identity that supported the rollout of the new platform and helped communicate its value to a broad creative audience.
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