Nationwide x England Football - Idents.
Motion Design / Creative Development.
A series of idents for Nationwide’s sponsorship of England Football on Channel 4.
Working closely with the Creative Director, I helped define how the typography behaves in motion, developing a set of principles to reflect the tone and messaging of each line of copy. The work focused on creating responsive, kinetic type that could adapt across multiple idents while maintaining a consistent feel.
Client: Nationwide
Ad Agency: New Commercial Arts.
Design Agency: King Henry Studios
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