Coca-Cola - Second Christmas.
Design Lead / Art Direction.
“Second Christmas” is a campaign for Coca-Cola celebrating the festive Premier League fixture period between Boxing Day and New Year’s Day. I led the design development from concept through to production, creating the campaign identity and delivering a wide range of assets across the rollout.
The work spanned key visuals, brand elements, and production assets, developing a distinct visual language that brought together festive and football cues in a playful, recognisable way.
Client: The Coca-Cola Company
Ad Agency: Ogilvy UK
ECD: Dan Treichel
Creative Team: Pauly Barton, Jordan Brown
Design Lead: Harry Prentos
Designers: Tommy Evans, Rhys Smitti
Retouching: Hogarth
Festive Football Branding.
The identity combined Coca-Cola’s visual language with football-inspired elements, adapting the type into a festive lockup and developing a system of assets including snowflake-inspired boots, baubles, and whistles to create a distinctive seasonal pattern.
Santa's Tracksuit.
As part of the campaign world, a bespoke tracksuit was designed for Santa, extending the concept into character-led assets and reinforcing the crossover between festive and football culture.
Key Visuals and Supporting Assets.
The campaign included a range of key visuals and supporting assets, including a bespoke advent calendar celebrating the 11 days of festive football, designed to reveal daily offers for Premier League fans.
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